Best Times to Post on Instagram, Facebook, and TikTok 2025

Are you posting content on social media but not getting the reach you expect? Are you unsure of the best times to post?

You're not alone. Most entrepreneurs, brands, and businesses consistently make the same mistake: focusing more on "what to post on social media" than "when to post on social media."

If you use content management software or display advertising software, you'll need to know your key publishing times, as they can make a big difference in your business's visibility and engagement.

Posting at the right time in your area will not only improve your social media performance, but it can also help you sync your campaigns with a digital signage display, maximizing your impact both online and offline.

In this article, we'll reveal the best posting times for Instagram, Facebook, and TikTok in 2025, based on real-world user behavior data, as well as practical tips for automating your posts and increasing results.

Why does posting time matter?

Posting at the right time on social media isn't a coincidence; it's a strategy. Even if your content is quality, if you don't post it when your audience is online, you lose organic visibility. The algorithms of platforms like Instagram, Facebook, and TikTok prioritize recent posts that generate quick engagement. Therefore, timing is a key factor to consider in the algorithm.

Furthermore:

Posting outside of normal posting hours reduces initial engagement, which causes the algorithm to show your content to fewer people.
People use social media at different times of the day depending on their routine. If you coincide with their "attention windows," it's a point in your favor, as you have a better chance of capturing their attention.
If you use display advertising software, you can schedule your posts during peak times to ensure your message is seen when it will have the greatest impact.

The best content, if published at the wrong time, is lost. But the right content, at the right time, connects, impacts, and converts.

Factors that influence the best schedules

Not all schedules are suitable for everyone, as each audience has different behaviors. There is no universally perfect schedule. Ideal schedules depend on several factors that you should consider before scheduling your posts. analyze when your audience is most active:

Your audience's time zone:
Use your content software to segment and program according to location.
Type of content:
- Educational or professional content: usually works best in the morning.
- Entertainment content: highlights afternoon and evening.
- Promotions and discounts: best at lunchtime or after work.
Profile of your audience:
Is your audience students, workers, mothers, gamers? Each group has its own different digital habitsFor example, teens are most active on TikTok at night, while professionals check Facebook or LinkedIn in the morning.
Weekday:
- Mondays and Wednesdays tend to have more work and networking activity.
- Weekends work best for lighter or emotional content.
Platform type:
Each network has its own rhythm. TikTok is more nocturnal, Instagram more morning, and Facebook more stable throughout the day.
Complementary channels such as digital signage screens:
If you use a digital signage screen in a physical business, you can synchronize peak foot traffic times with your online posts to reinforce your message in both environments.

What is the best time to post on social media in Spain?

Below I present to you the Updated best times to post on Instagram, Facebook, and TikTok in 2025, specifically in Spanish time (CET/CEST), considering the behavior of Spanish users and the average performance of publications.

When should I post a reel on Instagram to go viral?

Best times to post on Instagram (Spain, 2025)

Days with the most interaction on Instagram: Wednesday and Thursday
Weaker days: Sunday morning

Best time slots:

9:00 – 11:00 (working day)
15:00 PM – 17:00 PM (after-lunch)
20:00 PM – 21:00 PM (after work)

Avoid: post between 12:30 and 14:00, when most people are having lunch and are offline, and thus improve the Instagram algorithm.

How to get more reach on Facebook?

Best times to post on Facebook (Spain, 2025)

Ideal days for Facebook: Tuesday, Thursday and Friday
Avoid Sundays

Best time slots:

8:00 – 9:30 (before work)
13:30 PM – 15:00 PM (lunch break)
20:00 PM – 21:30 PM (prime time)

Extra tip: Content in Facebook groups works well during the early hours of the workday (8:00 – 10:00).

When to post on TikTok for more views?

Best times to post on TikTok (Spain, 2025)

Days with the highest virality on TikTok: Wednesday, Friday and Saturday

Best time slots:

18:00 PM – 20:30 PM (after work or school)
21:30 PM – 23:00 PM (night scroll in bed)
Weekends: 10:30 – 13:00

Avoid: weekdays from 10:00 a.m. to 16:00 p.m., unless your audience is students or freelancers.

How to automate posting at the best times for social media

Manually posting at the exact right time every day can become a daunting task, especially if you manage multiple accounts or work with multi-channel content (social media and digital displays). That's why automation is key.

Nowadays, both a good content software as a software for advertising on screens allows you to schedule your posts to appear at the times of greatest impact, without having to keep an eye on the clock.

Key tools and features you should use:

Optimal time slot scheduling:
Choose strategic days and times for each social network based on performance data.
Recurring or evergreen content:
Automate the repetition of timeless content over time. Ideal for promotions, testimonials, quotes, or corporate announcements.
Multi-platform from a single panel:
Post simultaneously to Instagram, Facebook, and TikTok, and if you use digital signage, also link your content calendar so it appears in real time in stores, shop windows, or shopping malls.
Integration with analytics:
Use metrics to find out which days and times are giving you the best results and adjust your future posts accordingly.
Online-offline synchronization:
Schedule your social media content to coincide with campaigns on digital signage screens, reinforcing the message in both environments and increasing brand recall.