Do you know what time of year is best to attract customers? One of the best times of the year to impact your audience with your Advertising messages It's summertime. Knowing how to design summer screen campaigns in 2025 will help you stand out from the competition and take advantage of this season's increased consumer sentiment.
Here we give you the keys to creating truly effective digital signage advertising campaigns this summer.
Summer colors and designs
Color is the star of the summer. Choose shades like:
- Yellow (optimism, sunlight)
- Blue (sea, freshness)
- Green (nature, relaxation)
- Coral or orange (energy, vitality)
Integrate beach imagery, outdoor activities, or tropical motifs into your creative work to create an emotional connection.
Short and clear messages
In summer, messages should be simple and direct:
✔ Short phrases: “Enjoy the summer with a 30% discount”
✔ Limited Offers: “Only in July”
✔ Visible call to action: “Find out more”, “Come today”
Avoid long or too corporate texts.
Dynamic videos and animations for on-screen campaigns for Summer 2025
- Usa short video clips (5-15 seconds) that evoke vacation, rest, leisure.
- It includes micro-animations (waves, sparkles, movement of summer objects).
- Apply subtle transition effects between images to maintain attention.
Formats adapted according to location
| Location | Recommended format |
|---|---|
| Shop windows | High-brightness vertical screens (ideal for sunny days) |
| Interiors (stores, gyms) | Horizontal screens showing promotions on loop |
| Turistic zones | Video walls or large outdoor LED screens |
Incorporate real-time content into
- Local temperature and climate.
- Summer events calendar.
- Social Media: Showcase customer posts featuring your product using summery hashtags.
This increases the relevance and freshness of the campaign.
Practical example of screen campaigns for Summer 2025:
A beach restaurant could display on its digital screen:
- Summer menu offers (salads, cocktails).
- 10-second video with images of the sea and cheerful music.
- “Happy Hour from 18:00 PM to 20:00 PM – This Summer Only.”
«Discover how to manage your seasonal content easily with our software for digital displays, adaptable to all summer campaigns.»